Celebrity Endorsed Ladies Fashion Brand For Sale

The global women’s fashion market is substantial and continues to grow. Market revenue for 2024 is expected to reach around $936.30 billion and is projected to grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2030.

This growth is driven by several factors, including a rising female demographic, more women entering the workforce, shifting fashion trends, and increased purchasing power. Social media and celebrity culture also play significant roles in influencing fashion trends and consumer behaviour.

With major celebrities including Kylie Jenner, Rosie Huntingdon-Whitely (Victoria’s Secret), and Delta Goodrem (along with many more) having worn the brand, it is extremely well positioned for significant growth if more items can be designed and manufactured in larger quantities.

• Celebrity Endorsements – Free advertising boosting visibility
• Outsourced Operations – Ensures efficiency and flexibility
• Strong online presence:
  – Email database: 30,000 subscribers
  – Instagram: 177,000 followers
  – TikTok: 16,100 followers
• High Demand – Consistently sells out of stock
• Currently only services the Online Retail Market
• Financial Performance: FY25 Q1 sales exceed $630,000 compared with $1.08M for entire FY24 (as a result of greater stock availability)
• Owner work input is 2 hours per day
• 2 full-time staff (work remotely)
• Extremely low business overheads
• 3PL for product storage, QC and Pick, Pack, Despatch

With all of the skills (apart from design) being outsourced the vendor feels that a handover can be performed within 2 weeks as most aspects of the business are performed by 3rd parties. However should a buyer wish for additional assistance the vendor will provide her services on a contract basis for a longer period.

The business has strong growth potential with opportunities to expand by way of increased product range and increased stock availability. The owner believes that further reductions in expenses (e.g. sea freight vs airfreight) could be achieved by better business management. 

This business is perfect for an entrepreneur with a passion for design and the capacity to fund growth, an existing Design Agency (with access to a greater number of designers) or an umbrella company experienced in retail ladies fashion.

The right buyer can capitalise on the established brand, celebrity endorsements and strong online presence to take Johansen Ladies Fashion to new heights.

The business is for sale by way of EOI + SAV(Guide $1.4m+) with all offers to be submitted by 28/2/25.