Case Study: How Xcllusive Secured a Full-Price Sale for a Sydney Manufacturing Business
How a Sydney Manufacturing Business Sold for $12 Million
A manufacturing business sale in Sydney recently achieved a full-price deal of $12 million plus stock. This sale highlights the strong demand for high-quality, scalable businesses in Australia’s manufacturing sector.
The owners decided to sell due to personal reasons; one partner was ready to retire, while the business had outgrown their management capacity. However, like many large-scale business transactions, the sale process involved complex negotiations and strategic positioning.
Challenges in Selling a Manufacturing Business
Despite the business’s profitability, it faced several challenges:
- Operational dependency – The owners were heavily involved, which made it less attractive to passive investors.
- Market competition – Increasing pressure from lower-cost overseas manufacturers.
- Complex sales process – Large business transactions often involve prolonged negotiations.
To overcome these challenges, minor structural adjustments were made to reduce owner reliance, increasing the business’s appeal to investors.
How Xcllusive Secured a Full-Price Sale
To maximise buyer interest and secure the best outcome, Xcllusive Business Sales implemented a targeted sales strategy.
Marketing Strategy
- Targeted industry buyers and investment groups.
- Direct outreach via LinkedIn, Facebook, and Xcllusive’s extensive database.
- Generated 56 serious buyer inquiries.
Sales & Negotiation Process
- Multiple offers were received, leading to a full-price deal.
- Negotiations were intense, with the deal almost collapsing three times.
- Xcllusive’s expert brokers provided constant support to keep the sale on track.
- Direct control over negotiations ensured third parties didn’t derail the process.
Final Outcome: A Full-Price Sale & a Satisfied Seller
After 12 months on the market, the business sold for its full asking price, with no reductions. While the process was demanding, the sellers were thrilled with the final outcome.
A standout moment? The owner of the business gave the broker a hug; an unexpected but powerful testimonial!
Key Takeaways for Business Sellers
- Regular communication is key – Frequent discussions help prevent deals from stalling.
- Patience and trust-building matter – Sales can hit obstacles, but expert guidance keeps things moving.
- A deal isn’t done until signed – Challenges can arise at any stage, so staying prepared is crucial.
Manufacturing Business Sales in Sydney: Market Insights
The Sydney manufacturing sector remains strong, with quality businesses continuing to attract premium buyers. Despite global competition, companies with scalable operations and strong market positioning are in high demand.
Looking to Sell Your Manufacturing Business?
If you’re considering selling your manufacturing business in Sydney, Xcllusive Business Sales can help you achieve the best possible outcome.
Get in touch with our expert team today!
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