From the perspective of somebody who sells businesses every day, three little words are responsible for more businesses NOT selling than anything else: “It’s got potential”
Though buyers look for potential, they hardly ever pay for it. ‘Potential’ is a great thing, but it’s neither what buyers base their decisions on, nor something for which they’ll risk paying a premium….
By Zoran Sarabaca
Principal of Xcllusive Business Sales Pty Ltd
Sell your business with Certainty